Chinese publishing group teams up with Yale in US$5.5m language drama
by Cheng Yingq
June 15, 2013
China International Publishing Group and Yale University have launched what they claim is the world's first drama series aimed at helping to teach Mandarin to beginners.
The two sides held a launch event for the new integrated multimedia program, Encounters: Chinese Language and Culture, in Beijing on Friday.
The 20-episode series tells the story of several US citizens during their stay in China, and the stories of their Chinese friends.
Based around the video series, they have created accompanying textbooks for teachers and students, and developed other products, including DVDs, audio and a rap song.
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Learn more about the program on the Encounters website: http://encounterschinese.com