June 21, 2013

Article: Going Global Would Assure Kiswahili’s Eminent Status

From http://www.nation.co.ke/Features/lifestyle/Going-global-would-assure-Kiswahilis-eminent-status/-/1214/1759636/-/vbs6vs/-/index.html

Going global would assure Kiswahili’s eminent status
April 28, 2013

In 2004, Kiswahili made history by becoming the first African language to be recognized as an official African Union (AU) language.

The then AU chairman and Mozambique President, Mr. Joaquim Chissano delivered more than a third of his speech in Kiswahili. Spoken by slightly over 120 million people across the world, and with over 150 universities teaching it in USA alone, Kiswahili has proven to be one of the golden languages of Africa whose reach extends both to the West and the East.

Since the 1980s, many popular titles have been translated in an attempt to capture the Kiswahili market. However, the marketing carried out by publishing houses is not enough. Instead, the solution to popularizing these many translated versions will rely heavily on the adoption of an eMarket.

The eMarket provides an unlimited audience forum that if utilized for Kiswahili literary and academic materials would open them up to many eager readers across the globe.

Read the full article at http://www.nation.co.ke/Features/lifestyle/Going-global-would-assure-Kiswahilis-eminent-status/-/1214/1759636/-/vbs6vs/-/index.html

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.