September 22, 2011

‘OMG Meiyu,’ a Breakout Hit Web Show, Schools Chinese in American Slang


‘OMG Meiyu,’ a breakout hit Web show, schools Chinese in American slang
By Tara Bahrampour
September 14, 2011

A young Chinese woman wanted to know: What is the English word for that gunky yellowish stuff in the corner of her eyes when she wakes up in the morning?

She turned to Jessica Beinecke, the 24-year-old host of an online travel video program aimed at young Chinese viewers, and Beinecke responded with a humorous segment for her show, explaining in fluent Mandarin and exaggerated gestures all the icky stuff that comes from the face.

The segment, called “Yucky Gunk,” went viral, garnering nearly 1.5 million hits. And all of a sudden a petite blond Midwesterner, who is not Chinese and only began studying the language five years ago, became an iconic translator of American slang for pop-culture-hungry Chinese fans.

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