February 16, 2012

Commercials Encourage Young English-Speakers To Learn German

From http://www.germany.info/Vertretung/usa/en/11__Campaign/Do__Deutsch__GIC__CW/DoDeutschGICvideosABC7.html

German is related to English, so you may already speak some German. And if you pursue advanced German throughout your academic career, it could help you land a great job in the near future.

These are the messages behind a do Deutsch advertising campaign the German Embassy has launched in cooperation with ABC 7 (WJLA) in Washington, DC.

Two separate sets of television advertisements - one aimed at a young audience of kids just starting to learn their first foreign languages at school, another aimed at college students just starting out in life and thinking about how to stand out from the crowd in their first job searches - have aired recently on Channel 7 (ABC) in the Washington area.

The ads were sponsored by the German Information Center USA, the public diplomacy department of the German Embassy in Washington.

Learn more about the ads and see them at http://www.germany.info/Vertretung/usa/en/11__Campaign/Do__Deutsch__GIC__CW/DoDeutschGICvideosABC7.html

If the links don’t work, here are the two ads on YouTube: http://www.youtube.com/watch?feature=player_embedded&v=DV4GULprq8o and http://www.youtube.com/watch?feature=player_embedded&v=OOb71pW9SB8

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